Hello! Let me tell you a short story…

My mom and dad were teachers. Being a child of a teachers, reading becomes one must-have habits. Let me echoed my late dad, “regular reading will prepare me for a better future, you’ll see”. True enough, I managed to acquired my Bachelor’s Degree in Administration, majoring in Marketing from Universiti Utara Malaysia back in 1997.

Since then, I have had the opportunity to work with both local and international companies such as Sapura Telecommunication Berhad, Redtone International Berhad, VADs Berhad, Avaya Malaysia, and Siemens Malaysia. Through my experiences with these companies, I have gained tremendous exposure to marketing strategies that have helped me become the professional I am today.

After years in the professional role, one day, I decided to jump into entrepreneurship. I set-up marketing-strategy consulting firm called NSE Interactive. It grew moderately. Among its customers were Malaysia International Halal Showcase (MIHAS), Al-Ikhsan Sports, Iskandar Investment Berhad, AXA Affin General Insurance, NanoMalaysia, Universiti Utara Malaysia and Universiti Malaysia Kelantan.

Thereafter, Utusan Malaysia invited me to become a columnist. From there, I wrote about Marketing Strategy for 5 years. My articles primarily more on tactical and strategic stuff. And now, I just write for myself via selected online publications.

In December 2017, I then established a content-sharing platform called Marketing In Asia (MIA). The idea was simple – to help content creator to amplify their content better. By displaying their content on MIA, they can be found on search engines better. The growth was spectacular. In April 2021, a Singapore-based firm came knocking on my door and acquired it for $250,000. That’s where I exited and now serve MIA as one of its Directors.

In January 2022, I was appointed as an Adjunct Professor by Malaysia-based International University but I discontinued the appointment due to my other engagement.

Do invite me to speak on Marketing Strategy or engage me as your Marketing Advisor. Besides Marketing Strategy, I’m happy to write as well. Writing keeps me sharp and structured. My thoughts and insights about those topics are published in selected online publications.