Dato’ Dr. Munirah Looo is a renowned female entrepreneur, known for her role as the founder and CEO of Brandt International. In 2020, Industry Era recognized her as one of the 10 Best Inspiring CEOs. However, her journey towards success spans decades, and she attributes her accomplishments to her unwavering dream and vision of becoming the best, largest, and a leader in her industry.

Prioritizing Business Transformation globally…

Dato’ Dr. Munirah was pioneered as the First Vice President of Citibank before embarking on her passion to establish Brandt International in the early 2000s. Today, her founding business has propelled to become Malaysia’s premier Global Service Provider, catering to customers and users worldwide. Brandt International is now recognized as a homegrown Malaysian brand specializing in Business and Digital Transformation, CX Consulting, and Business Process Managed Services, harnessing the power of digital workforce. With over three decades of experience, she is not only a visionary leader but also an accomplished Facilitator, CX & Digital Transformation Strategist, and Operational Excellence Management & Human Performance Improvement Practitioner. Her expertise extends globally, with extensive corporate and consulting assignments in Customer Experience (CX), and Organization Development & Digitalization across Asia and the US.

Advocating her passion…

In her journey, like many others, she’s taken on diverse roles as a devoted daughter, wife, mother, and a pivotal stakeholder in her company. Recognizing life’s challenges, particularly in balancing work and household responsibilities, she maintains a positive outlook and embraces perseverance in facing adversity. Alongside, she advocates her 5Ps strategies, soon to be shared in her upcoming book on overcoming failure and achieving success. Despite these efforts, Dato’ attributes her significant success to her profound ability to positively impact and transform numerous lives, both individually and organizationally.

Continuing her legacy…

Today, as an iconic thought leader, she passionately continues her legacy of empowering and transforming individuals, organizations, and entrepreneurs. Her advice, especially to aspiring entrepreneurs, is to “have a clear end in mind, be laser-focused on your goals, but remain agile in your approach”. Like her, she believes in the concept of investing forward with her customers, akin to the pay-it-forward principle. She emphasizes that the additional effort invested today will yield future rewards, demonstrating that not everything is solely about monetary gain.